The Heart of our company and values

Compassion for Pets: At the heart of the company’s foundation is a deep love and compassion for pets, understanding their needs and discomforts, and striving to improve their quality of life.
Practicality and Functionality: The company believes in products that are not only stylish but also serve a practical purpose, enhancing the pets’ and pet owners’ lives.

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How It All Started

This is a story about a gentle giant who dreaded the summer because of the heat. His extra large body and dark fur color made hot summer days less than enjoyable. His owners, who always looked for ways to say “I’m friendly” found a stylish solution to solve both problems in microfiber materials boasting vibrant Aztec prints.

One very hot summer afternoon, they soaked a microfiber towel and wrapped it around their dogs neck. The microfiber, with its extraordinary absorption, retained the coolness and provided him with a refreshing escape from the oppressive heat.

Shaping the towel into a bandana and sporting his fashionable and functional accessory, the Mastiff frolicked in the heat of the day with days of languishing in the shade a distant memory. His boundless energy returned, and with every wag of his mastiff nub, he seemed to express his gratitude for the simple invention that changed his summers forever.